Your Questions, Answered

The Merch Foundry is the strategic, hands-off partner for leading blue-collar and DIY creators ready to launch premium merchandise. We handle the entire lifecycle of your product line, from a collaborative design sprint and global production to worldwide fulfillment and dedicated customer support. This end-to-end solution means we manage all operational complexities, allowing you to focus on your content and community while we build and scale your merch brand seamlessly.

Influencers partner with us to create custom merchandise. We handle the design assistance, print-on-demand production, secure sales links, customer service, and direct shipping to their fans. This allows influencers to focus on creating content while we manage their merch business.

We have three tiers to fit every stage of a creator's journey:

• Ignition: The perfect all-in-one solution to launch your brand professionally.
• Growth: Designed to scale your existing merch line with enhanced features and support.
• Agency: A fully managed, enterprise-level partnership for established brands.

Each plan offers a unique combination of services and features. We encourage you to visit our Pricing Page for a complete breakdown.

With the Ignition Plan, we provide a complete, hands-off storefront solution. Our team handles every step: we create, pay for, and manage a custom Link.me account specifically for your brand. Your merch is born from our collaborative Design Forge process, while our in-house web design team builds out a professionally branded Link.me page to showcase it. We then upload all your products, and you receive a single, ready-to-share link for your bio. It’s your store, completely managed by us.

The Growth Plan is our core partnership for creators who are ready to scale their merch from a single link into a full-fledged e-commerce brand. The centerpiece of this plan is a professionally designed and fully managed Shopify store that we build for you. Instead of just initial launch designs, you get a dedicated design allowance for ongoing product drops and seasonal collections, keeping your offerings fresh and your community engaged. You'll also have a dedicated account manager and monthly strategy calls where we review sales data, discuss product performance, and plan your next moves. It's the perfect hands-off solution for turning your initial success into a sustainable, long-term revenue stream.

Our Agency Plan is a fully-managed, bespoke solution for high-volume creators, established brands, and businesses that require an enterprise-level merch operation. This goes far beyond print-on-demand. We act as your dedicated merch division, providing custom product sourcing, manufacturing for unique items (like cut-and-sew apparel), and custom-branded packaging to create a truly premium unboxing experience. You'll have a dedicated team accessible via a shared Slack channel for real-time communication, along with integrations into your existing workflows. The Agency plan also includes managing wholesale orders, merchandise for live events, and a comprehensive global strategy to optimize for taxes and logistics. It's the ultimate hands-off solution for brands that view merchandise as a core pillar of their business.

We're excited you're considering a partnership! The first step for all potential partners is to book a complimentary Strategy Sesh with our team. We offer three distinct plans—Ignition, Growth, and Agency—each tailored to a different stage of a creator's journey. While every brand's path is unique, here are some general guidelines to help you see where you might fit:

• Ignition Plan: Ideal for emerging creators who have a consistent content schedule and a growing, highly-engaged community. You're passionate about your platform and ready to launch your first professional merch line.
• Growth Plan: Perfect for established creators and brands, typically with an audience of 5,000+ followers and a proven track record. You're ready to either launch a serious merch line or scale an existing one into a full-fledged e-commerce store.
• Agency Plan: Our premier solution for top-tier brands and creators operating as a business, often with 20,000+ followers and successful platform monetization. You view merchandise as a core pillar of your brand and require a fully-managed, multi-channel operation.

Our payment structure is designed to be transparent and creator-first. We process all sales and payouts automatically, and you'll receive your earnings on a regular schedule, which we'll outline in our partnership agreement. The profit model is tied to your plan:

• Ignition Plan: You keep 100% of the profits from every sale. The price the customer pays minus the base cost of the product and fulfillment is all yours.
• Growth Plan: Just like the Ignition plan, you keep 100% of the profits from every sale made through your dedicated Shopify store. This plan operates on a flat monthly fee for our management and design services, ensuring your earnings scale directly with your sales.
• Agency Plan: This is a fully-custom partnership. The structure typically involves a monthly retainer for our comprehensive management services, paired with a negotiated profit-sharing agreement where you always retain the majority share.

When pricing your merch, you have two great options: you can leverage our expertise and have us set your prices for you, or you can take a DIY approach. While we generally recommend a healthy 40% profit margin as a benchmark, our true philosophy is that pricing is less about hard numbers and more about your relationship with your community. The most successful brands balance the product's base cost with a deep understanding of their audience's budget and the perceived value of the item. Sometimes, setting a more accessible price point might mean a smaller profit in the short term, but it builds immense trust and long-term loyalty, which is always the more valuable asset.

Adopting this community-first pricing model is a winning strategy because it:

• Builds Long-Term Community Loyalty: Pricing fairly shows you respect your fans' wallets, turning them from simple customers into true, long-term supporters of your brand.
• Strengthens Brand Authenticity: It proves that you value your community's support more than just maximizing profit on every transaction, reinforcing the genuine connection you've already built.
• Increases Overall Sales Volume: A more accessible price point can encourage more people to buy, potentially leading to higher overall earnings and getting your brand into more hands.
• Allows for Strategic High-Margin Drops: When you do release a limited-edition or high-demand item, your community will be more receptive to a premium price because they trust you aren't trying to gouge them on everyday merch.

Your merch is designed by a team that truly understands brand building. Our entire creative process is handled in-house, led by a Head of Design with experience on the inside at iconic brands like Nestlé and BOSS. She and her team of hand-picked creatives are experts at turning your vision into a product that feels authentic to you and resonates with your community. We combine that strategic insight with speed, getting custom designs in front of you for review within 48 hours on select plans.

Absolutely. We've built a curated global network of best-in-class production partners to bring your vision to life. This network includes industry leaders like Printful, Printify, Apliiq, and Gelato, each vetted for their specific strengths in apparel, accessories, and specialty items. This multi-partner approach allows us to strategically source every product to guarantee superior quality in materials, print detail, and durability, ensuring your brand is represented flawlessly on every single order.

Absolutely. Your vision is the foundation of your brand, and we offer two distinct pathways to bring it to life flawlessly:

• For the Hands-On Creator: Our interactive Design Studio is your creative sandbox. You can upload your own artwork, experiment with placement on a wide range of products—from apparel to accessories—and instantly visualize your entire collection. It’s the perfect tool for those who love to be in control of the creative process.
• For a Professional Polish: If you have existing designs or even just a concept, you can hand them directly to our in-house team. We’ll act as your design partner, refining your ideas, optimizing them for the highest quality print, and ensuring every file is perfectly production-ready.

Whether you prefer to build it yourself or collaborate with our experts, our goal is to ensure your final product is nothing short of remarkable.

Our platform provides access to a core catalog of premium apparel, headwear, and accessories, but we believe your brand shouldn't be limited by a standard menu. Our philosophy is simple: if you can dream it, we can source it.

While our Ignition plan starts you with a curated selection of proven best-sellers, our Growth and Agency plans unlock our full global sourcing capabilities. This means we can go beyond print-on-demand to create truly custom products—from unique materials and cut-and-sew apparel to branded toolkits and specialty items. No matter the product, our promise remains the same: if you can think it, we can fulfill it. Bring us your vision, and we'll build the supply chain to make it a reality.

No! That's one of the biggest benefits of partnering with us. We manage all the inventory, printing, packaging, and direct shipping to your customers through our fulfillment partners. You focus on your content.

Every item is custom-printed just for you, so your order timeline has two parts: production and shipping. For most U.S. orders, you can expect your package to arrive within 4 to 12 business days.

Here's a simple breakdown:

• Production (2-7 business days): This is the time it takes for our partners to custom-print, prepare, and pack your order.
• Shipping (2-5 business days for Standard US): This is the time it takes for the carrier to deliver it to your door after it leaves the warehouse.

Because we use a network of specialized print partners, items in your order may ship from different locations and arrive in separate packages. Don't worry—you will receive a shipping confirmation email with a unique tracking number for each package as it's sent out.

Yes, we stand behind the quality of every product. If an item arrives damaged, defective, or isn't what you ordered, we will make it right. Simply have your customer contact our support team at Support@TheMerchFoundry.com within 7 days of delivery with their order number and a photo of the issue, and we will arrange for a free replacement or a full refund. Because every item is custom-printed on-demand, we cannot accept returns or exchanges for ordering the wrong size, color, or for a change of mind. We highly recommend checking the size chart on each product page before ordering to ensure a perfect fit.

Our dedicated customer service team is here to help! Please contact us at Support@TheMerchFoundry.com with your order number and a description of your inquiry.